About MissBookThief | Book Marketing Agency in India
We are one of India’s leading book marketing agencies for authors and publishers, helping stories travel far beyond the last page. Established in 2012, Miss Book Thief offers end-to-end book marketing services, including book promotion, author branding, digital marketing, and content strategy, all tailored to each book’s unique voice.
Over the years, we have worked with 50+ Indian and international authors, successfully marketing 100+ books across genres. Whether you’re a debut writer or a seasoned author, our customised approach ensures your book reaches the right readers, at the right time, on the right platforms.
Our platform is more than a service, it’s a thriving literary ecosystem. With 2.5 million global readers and a monthly readership of over 50,000, Miss Book Thief has become a trusted destination for book lovers, aspiring authors, and writing enthusiasts looking for guidance, reviews, and industry insights.
Our digital publication has been recognised as the ‘Best Indian Book Blog’ by the Indian Bloggers Awards (IBA), with an esteemed jury including Gulzar and Gul Panag. We have also received the ‘Best Inspiring Book Blog’ award by Crossword Books, along with features on platforms like BuzzFeed, Feedspot, Rise Insight, and Literary Times.
If you’re exploring how to market your book, visit our Services page to know how we can help.
If you’re ready to take the next step, get in touch today and let us market your book together.
Our Team
Asha Seth
Founder, Editor, Digital Marketer
A booklover, writer, book marketer, and the founder of Missbookthief, she transforms her love for reading into scalable digital strategies for authors. With over a decade as an Ad Creative Director, she brings big-brand expertise to the book world. Sought after for her skills in blending storytelling, branding, and reader psychology. Her debut Hindi poetry ‘देवदार के फूल’ was published in 2024. ‘The Color of Us’ was published in 2026.
Navdeep Singh
Visual Graphics & Video Expert
A seasoned visualiser adept at creating compelling visual stories. With over 20k subscribers and 5m+ views on his YouTube channel “Navy Singh”, his expertise spans cinematic video projects, immersive visuals, and innovative content. An expert at AI tools like Canva, Kling AI, Runway, Suno, he pushes creative boundaries to deliver visually stunning projects.
Aarti Seth
Performance Marketing
Expert
An ROI-driven performance marketing specialist with over a decade of expertise in ad operations and digital campaigns. A certified graduate of the IIM, Kozhikode in Digital Marketing for Performance & Growth, Aarti is skilled in running high-impact Google and Meta ad campaigns, optimizing for conversions, and leveraging insights for max performance.