Awarded ‘India’s Best Book Blog’
Our editorial features bring you the best of the publishing world.
15Years. 300+ Books Marketed. 200+ Authors.
Since 2012, MissBookThief has been helping authors and publishers turn books into discoverable brands. From first-time authors to established ones, we build tailored marketing campaigns for books. We’ve worked with publishers like Penguin India, Harper Collins, Rupa Publications, etc. and built 300+ books into popular brands.
Designed to amplify discoverability and reach, our customized marketing campaigns support multiple channel audience engagement.
Social media to
Youtube marketing, we have it all!
Book editing, translations, & designing, to polish your MS
Branding strategies to create a unique online identity.
Insight-based campaigns
for Meta, Google, Youtube, etc.
Strategic press releases for personal brand management
A community of 300+ influencers to
help market your book

Fifteen years ago, a humble book blog started with a simple desire – a lifelong love for books and to share that joy with others. Birthed in a small studio apartment in Mumbai, MBT soon became readers’ favorite. Over the years, the literary start-up has grown into a thriving community, bringing authors and readers together through the shared love of storytelling.
Today, MissBookThief proudly stands out as one of India’s trusted platforms for book marketing and author branding while remaining rooted in the same authenticity that inspired its inception. An author herself, Asha has led the reins of the agency through years of humane and strategic handholding for debut authors, self-published authors, and established names in the literary community.
Recognized for her initiatives, Asha was awarded the prestigious ‘Best Indian Book Blogger’ award by Indiblogger and ‘Inspiring Indian Book Bloggers’ by Crossword. Featured in Business Standard, Tribune India, ANI, Midday, The Hindu, and more… She remains dedicated to her cause – #HarGharReader. She has 2 books to her name and she lives in Mumbai & Delhi.
Our editorial features bring you the best of the publishing world.

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